Maurice Lacroix - Luxurious Swiss Made Watches

Maurice Lacroix is a brand of luxury watches that are hand crafted and Swiss made. Watches with a Maurice Lacroix label have a high level of prestige and exclusivity that make the brand stand out from its competitors on both a national and international mechanical watch market.

Officially starting in small workshops in Switzerland in 1975, the Maurice Lacroix brand has now expanded to include sales in over 45 countries. Although the company prides itself on using time-tested, Swiss watchmaking techniques, modern technologies and updated methods of testing are constantly being applied to the production of watches. The Swiss made watches are only sold at specifically selected retail locations and cannot be bought online. This exclusivity adds to the allure of the luxury watches, as their quality is too high for the majority of watch retailers.

The precision and detail that is put into each timepiece shows the level of knowledge and passion that a Maurice Lacroix watchmaker captures. Each mechanical watch is made in the company's independent manufacturing workshops, a rare quality of designer watches today. Over the years, the company has occasionally shifted its area of focus from, for example, perfecting the construction of a mechanical watch movement to mastering precise retrograde timepiece displays. There are seven collections of Swiss made watches from Maurice Lacroix: Calypso, Divina, Les Classiques, Masterpiece, Miros, Pontos and Selena. Some of the timepiece collections are specifically designed for women, while others focus on an innovative design introduced by the brand. Regardless of the watchmaker's design for each collection, the intricate details of each timepiece are apparent to the naked eye. The fine craftsmanship of each mechanical watch is one of the key points of differentiation for Maurice Lacroix.

The brand routinely seeks out ambassadors who sensibly relate to the luxury watches and can represent the collections with respect. The list of trusted, knowledgeable ambassadors include tennis star Roger Federer, celebrity chef Nick Stellino, and professional golfer Justin Rose. The celebrity ambassadors all have a personal connection to the brand, whether it is through a Swiss heritage or a passion for collecting watches. The ambassadors can proudly describe the art of watchmaking that is exhibited by Maurice Lacroix and promote the luxury watches with pride.

By:Laura Maddaloni
http://www.maddaloni.net
http://www.watch-repairs.net.